Actors’ Fairness Affiliation is contemplating a reputation change.
The union mentioned Thursday that it’s searching for proposals for a possible new identify and rebranding that might reveal that it additionally represents stage managers and different performers, along with actors. The proposal comes after Fairness’s nationwide council voted to undertake the decision on the union’s 2021 conference, following years of organizing amongst stage managers.
Actors’ Fairness was based in 1913 and got here into larger prominence in 1919, when its members went on a 30-day strike over working circumstances for actors. Till 1920, actors had usually acted as stage managers, however that 12 months turned a definite class inside Actors’ Fairness contracts. Stage managers are acknowledged as members of the union, however not represented throughout the identify. (Actors’ Fairness and Refrain Fairness, a union for refrain performers which was shaped after strike, merged in 1955, which introduced refrain actors into the fold.)
“The present identify perpetuates a broad misunderstanding that Stage Managers should not members of our union,” the union wrote in its decision.
Whereas the unique decision was aimed toward together with stage managers, the union additionally famous that its membership has now broadened even additional, after making an attempt to arrange dancers at North Hollywood’s Star Backyard Topless Dive Bar and different performers. In complete, Actors’ Fairness has greater than 51,000 members.
“Subsequent to the adoption of this coverage, the union adopted a extra aggressive method to organizing new members, working with strippers, planetarium lecturers and others who work in reside arts and leisure, additional widening the tent of Fairness membership,” the union wrote in its decision.
After passing the decision in 2021, the union was given three years to create a working group and put forth a plan for the identify change.
Actors’ Fairness is now requesting company proposals and can search for a vendor to assist the union’s working group in “assessing name-change readiness” and deciding on a brand new identify. If the union strikes ahead with a brand new identify, the company would assist develop new manufacturers and taglines.
After soliciting proposals, due March 15, 2023, Actors’ Fairness expects to award an company with the undertaking on April 28, 2023. Work is anticipated to start in Might 2023 and proceed into 2024.