Amazon has led a $20 million Collection A extension funding spherical into animated superstar and toy studio Superplastic.
Along with the funding, Amazon Studios introduced a first-look cope with Superplastic, and the 2 events are presently in growth on The Janky & Guggimon present, which options two current artificial celebrities made by Superplastic. The 2 characters, Janky and Guggimon, described as, “the loveable fool who spends his spare time scamming celebrities” and “a trend icon and grasp manipulator who’s too narcissistic to care,” respectively, ” are already identified throughout the Superplastic universe.
The primary-look deal may also embody the creation of further collection and movies with Superplastic characters. The Vermont-based studio creates animated celebs, vinyl toys and digital collectibles to be used on social media, in music, video games, web3, stay experiences and extra.
“Superplastic’s universe of artificial celebrities have earned a cult following in each medium they’ve touched,” mentioned Superplastic founder and CEO Paul Budnitz. “The brand new collaboration partnership with Amazon Studios reaches a large viewers and gives a brand new playground for us to wreak havoc worldwide. We’re grateful for the funding the Amazon Alexa Fund gave us to assist us proceed to develop the Superplastic Universe!”
Amazon led the spherical via its enterprise capital arm, the Alexa Fund, with different traders together with Craft Ventures, Google Ventures, Galaxy Digital, Kering, Sony Japan, Scribble Ventures, Kakao, Animoca Manufacturers, Day One Ventures and Betaworks. This spherical brings Superplastic’s complete funding to $58 million.
“As we broaden the Alexa Fund to deal with a wider vary of shopper applied sciences that embody ambient computing, good gadgets, and the way forward for leisure, we’re very excited so as to add Superplastic to our portfolio,” mentioned Paul Bernard, director of the Alexa Fund. “Superplastic’s digital celebrities delight audiences and meet their clients the place they’re, and we see them as demonstrative of a brand new class of IP that’s going to be more and more related with youthful generations. We’re excited to be an investor and to proceed to assist Superplastic and Amazon’s Media and Leisure groups establish extra methods to thrill clients.”