Within the newest bid to interrupt out of the mid-agency pack, APA has fashioned a strategic partnership with Europa Content material, the boutique literary and manufacturing firm based by Marc Gerald.
The aim is to increase APA’s mental property and media rights division led by Steve Fisher and Debbie Deuble Hill and to extend assets for each APA and Europa Content material shoppers and creators throughout all media.
Getting access to a publishing home has been a key engine of progress for a lot of businesses, permitting for cross-company collaborations and entry to content material and mental property. APA sees it as a subsequent step because it seeks to place itself other than the mid-agency degree and makes an attempt to place itself as a substitute for top-tier businesses corresponding to CAA, UTA and WME.
“We’re thrilled to increase our shared enterprise with Marc and his unimaginable workforce at Europa Content material,” stated Kyle Loftus, head of content material growth at APA. “Their observe report, relationships, and style are second to none within the enterprise and we all know Europa’s shoppers will profit from entry to APA’s shoppers and multi-platform experience. This partnership represents an natural win-win for our shoppers.”
Based mostly in Brooklyn, NY, Europa Content material’s mission is to assist the subsequent technology of storytellers develop premier content material and pave sustainable guide publishing careers. The corporate is thought within the enterprise for large and unconventional offers in conventional publishing in addition to authentic scripted audio. It has additionally helped many purchasers migrate from guide to display and have offered translation rights in over forty markets.
Gerald based Europa Content material 2018 after a profession that included stints in publishing, tv manufacturing and illustration. He turned identified for commissioning novellas from hip hop artists that have been offered with CDs.
Whereas the corporate could also be new, it has already discovered success on quite a few fronts, together with in lots of collaborations with APA. A few of these embrace work from Curtis “50 Cent” Jackson, Steven Rinella’s MeatEater universe, and Excessive College, the memoir by pop duo Tegan and Sara. The latter was tailored for tv and aired its first season on Amazon Freevee in October.
Different shared shoppers embrace actress and critically-acclaimed youngsters’s guide writer Karyn Parson’s Candy Blackberry Basis, New York Occasions bestselling authors Ashley & Jaquavis Coleman, and multi-hyphenate performer and worldwide bestselling writer Humble the Poet.
“This strategic partnership is the right alternative for Europa Content material to retain our boutique method to publishing whereas drawing from the collective vitality of a finest at school company that enables all of our shoppers to profit,” stated Gerald in a press release. “We’ve got at all times prided ourselves on growing and representing creators from various backgrounds, and this shared philosophy offers us with a unity of imaginative and prescient that offers this partnership objective.”
On Europa Content material’s checklist of bestselling and culture-defining authors are podcast host Mel Robbins, actor Kevin Hart, meals persona Eddie Huang and hip-hop and musical artists Ahmir “Questlove” Thompson, Quincy Jones, and Bobby “Bobby A whole bunch” Kim. Nation music historical past podcaster Tyler Mahon Coe of Cocaine & Rhinestones can also be a consumer.
APA has taken on a extra aggressive stance in re-establishing itself as a bigger presence within the company panorama since CAA acquired ICM Companions in 2021. The company has introduced in 18 veteran brokers, 12 from ICM, but in addition CAA correct and UTA, strikes which have deepened the businesses expertise checklist. This yr alone the company has signed actors William H. Macy, Donnie Yen, Maria Bello and John Cusack and writer-director Ariel Vromen.