Former Twitter Exec Briana McElroy Lands at Lionsgate Movement Image Group – Latest Hollywood News

Former Twitter exec Briana McElroy has been named head of worldwide digital advertising for the Lionsgate Movement Image Group.

McElroy most not too long ago served as international consumer lead, media and leisure at Twitter, the place she oversaw partnerships with Warner Bros. Discovery and The Walt Disney Firm. Earlier than Twitter, she was director of digital advertising at Warner Bros. Photos, driving digital advertising campaigns for Surprise Lady, Kong: Cranium Island, Incredible Beasts and The place to Discover Them, Annabelle: Creation, Ocean’s 8, A Star Is Born and Pokemon Detective Pikachu.

Her rent by Lionsgate was introduced on Feb. 16 by JP Richards and Keri Moore, who head up theatrical advertising for the Lionsgate Movement Image Group. Whereas with Lionsgate, McElroy will drive 360 digital campaigns for upcoming releases like John Wick: Chapter 4, starring Keanu Reeves, The Starvation Video games: The Ballad of Songbirds and Snakes, and Now You See Me 3, to be directed by Ruben Fleischer.

The Lionsgate movie slate contains Expendables 4; the Soiled Dancing reboot; Ballerina, which expands the John Wick universe with a female-led motion thriller; Are You There God? It’s Me, Margaret, based mostly on the Judy Blume basic and the Graham King-produced, Antoine Fuqua-directed Michael Jackson occasion movie.

“Having seen what the digital group at Lionsgate has grown and created, I’m proud to be becoming a member of such a enjoyable, daring and modern group of digital entrepreneurs and stay up for hitting the bottom operating on probably the most promising and thrilling movie slate of the yr,” McElroy stated in an announcement.

She additionally joins Lionsgate because the media big explores separating its pay TV and streaming enterprise and its studio operations. The purpose is creating two standalone firms so buyers can worth the Starz and studio property individually as they’re finally shopped to potential patrons.

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