Establishing a digital presence is paramount to your success in the modern business world. Almost 90% of consumers research products online before making a purchase. Therefore, if you’re not visible online, you’ll miss countless lead generation opportunities and sales conversions.
However, publishing a website isn’t enough to make your brand successful. If your website isn’t user-friendly or doesn’t represent your brand well, it won’t generate the leads you need to grow your company. Maybe it’s time for a website redesign?
The question is, how do you avoid making the same mistakes you made before? How do you redesign a website in a way that ensures your future success?
We’re here to answer your questions. Keep reading for everything you need to know about redesigning a website.
Here are 3 Tips to Plan a Website Redesign :-
Focus On Branding
A website redesign is a perfect opportunity to think about your brand and the message you want to send to consumers. If you’re unhappy with Your Creative Logo Design or image, now is the time to make those changes.
In this case, your website design strategy must also center around rebranding. How can you improve your public image? How can you make your brand more recognizable?
Consider Your Product and Services Promotion
The goal of any business website is to generate leads and convert visitors into paying customers. While redesigning a website, think about how you want to promote your products or services.
How do you want to layout your product pages? How will you list your products and what images will use to entice consumers? In what way will you provide product or service details and information?
This includes publishing blog articles on your site. Your website redesign must include a content creation strategy.
Content will help you instill value in your products while connecting with consumers on a deeper level. Include internal links in each article that will lead website visitors to your product or service pages.
Compose Your About Page
If you’re going to redesign a website with the intent of increasing your reputation and sales, put some time and effort into your “About” page. Most consumers want to know as much as possible about the company they’re buying product design service from.
This is your chance to showcase your relatability. What can you say about your company or your story that will help consumers connect with you?
Your “About” page is also the place to talk about your accomplishments and experience. Why should consumers choose you over your competitors?
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