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NBCUniversal Advert Gross sales Head Linda Yaccarino Named Group Chair at Expertise Company YMU – Latest Hollywood News

NBCUniversal advert gross sales and partnerships chief Linda Yaccarino has added group chair of administration agency YMU to her duties.

YMU’s expertise roster contains The Rolling Stones, Emily Ratajkowski, Steve Aoki, and high British TV expertise like Ant & Dec and Amanda Holden. The London-based company is seeking to Yaccarino to spice up its presence in leisure, music, sport and different markets in world media.

Yaccarino will proceed in her present place as chairman of world promoting and partnerships at NBCUniversal, whereas working intently with YMU Group CEO Mary Bekhait, who joined the corporate in 2021.  

“I’ve supported high expertise by rising world manufacturers alongside premium content material. The (YMU) group represents among the most enjoyable, elite stage expertise within the world tradition area who’re supported by an unparalleled, business main workforce of world consultants. I’m wanting ahead to working with Mary and the distinctive YMU workforce to help their continued progress of particular person’s manufacturers on a worldwide scale,” Yaccarino mentioned in an announcement on Thursday.

YMU, like different expertise businesses, has diversified away from movie and TV to new platforms, together with, sports activities social media and the humanities. “Linda’s appointment exhibits the size of ambition for the group – her worth, information and experience will allow us to ship a good higher service to our purchasers and turbo cost our worldwide progress, CEO Bekhait mentioned in her personal assertion.

Apart from workplaces in London and Manchester, YMU has U.S. division workplaces in Los Angeles, New York Metropolis and Washington D.C.

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