Peacock is placing its hen again within the cage.
In response to an up to date sign-up web page for the NBCUniversal streaming service, new customers now not have the choice to create a free account to entry greater than 10,000 hours of content material on Peacock. As an alternative, as of this week, customers should select between Peacock’s $4.99 a month ad-supported plan or its $9.99 a month ad-free plan. The direct hyperlink to create a free account additionally redirects to the identical sign-up web page that prompts customers towards the 2 paid plans.
The subscription replace, first noticed by The Streamable, represents a serious turnaround for Peacock, which has marketed its free tier — full with the tagline “free as a hen” — to distinguish itself from its streaming opponents.
Peacock mentioned final week it crossed 20 million paid subscribers however expects losses, which amounted to $2.5 billion in 2022, to widen to $3 billion this 12 months. The streamer additionally made its debut on Nielsen’s The Gauge, accounting for 1 p.c of all TV viewing time in December however falling behind opponents like Netflix, Disney+, Hulu, Prime Video and HBO Max.
Representatives for Peacock didn’t instantly reply to requests for remark.