Warner Bros. Discovery has signed content material offers with Roku and Tubi for a choice of its free, ad-supported channels.
The Fox-owned Tubi will add greater than 225 free channels from WBD and 14 WB-branded FAST channels, together with the launch of three brand-specific channels, WB TV Actuality, WB TV Collection and WB TV Household, to characteristic a few of WBD’s common content material, together with all seasons of Westworld, Raised by Wolves, Legendary, FBoy Island, The Nevers, Discovering Magic Mike, Head of the Class and The Time Traveler’s Spouse. The titles will start rolling out in February.
Roku has made the same take care of WBD and plans to create WBD-branded channels for titles equivalent to Westworld, The Bachelor, Cake Boss, Say Sure to the Costume and F-Boy Island, in addition to about 2,000 hours of on-demand library programming. The channels will launch The Roku Channel in spring 2023.
In December, WBD introduced that it could be licensing bundles of its exhibits to third-party free, ad-supported streaming providers, highlighting Westworld and several other titles talked about above. This got here as the corporate continues on its cost-cutting ventures, whereas making an attempt to maximise revenue for the newly merged media large.
On the time, WBD additionally mentioned The Gordita Chronicles, Love Life, Minx and Made for Love would even be coming off the HBO Max platform to be doubtlessly licensed to 3rd social gathering FAST platforms. These titles don’t seem to have been a part of the Tubi and Roku offers.
On the FAST facet, the complete collection and programming additions to their libraries is the form of content material that’s more likely to hold viewers on the platform longer.
“Warner Bros. Discovery has a list that TV lovers can’t get sufficient of and Tubi is proudly making many of those latest hits from Warner Bros. Discovery out there to new audiences this month,” mentioned Adam Lewinson, chief content material officer of Tubi. “From critically acclaimed and groundbreaking to lighthearted and addicting, our new WB branded FAST channels and on-demand providing will communicate to every of Tubi’s distinct viewers communities.”
Rob Holmes, vp or programming at Roku, added, “As FAST continues to blow up in reputation amongst cord-cutters, we’re seeing content material gamers more and more shift their focus in direction of capturing this viewers, by bringing a few of their greatest stuff to FAST. The fast growth of premium content material on FAST is a win for each the viewer and content material proprietor, in addition to advertisers seeking to attain these audiences by well-known programming.”